Endorsing luxury lodges and camps in Africa, Honour Way was established in 2007 and is a specialised marketing and public relations company dedicated to the needs of our clients. Honour Way is owner-managed by Honour Schram de Jong, currently resident in the United Kingdom, with a Masters degree in International Hotel and Tourism Management. She has travelled extensively throughout the world and lived in Africa for many years.

Old fashioned, personal attention is our trademark and a large part of the year is spent visiting key and new markets around the world ensuring maximum exposure for carefully selected and complementary properties. Clients include a selection of privately owned and meticulously managed luxury lodges; Tongabezi Lodge, Sindabezi Island, Anabezi Camp and KaingU Safari Lodge in Zambia; Kaya Mawa in Malawi and Alex Walker's Serian Camps in Kenya & Tanzania.

Whilst maintaining our associations with the people behind established target audiences, Honour Way also regularly discovers new market opportunities around the globe.