Endorsing luxury lodges and camps in Africa, Honour Way was established in 2007 and is a specialised marketing and public relations company dedicated to the needs of our clients. Honour Way is owner-managed by Honour Schram de Jong, currently resident in the United Kingdom, with a Masters degree in International Hotel and Tourism Management. She has travelled extensively throughout the world and lived in Africa for many years.

Old fashioned, personal attention is our trademark and a large part of the year is spent visiting key and new markets around the world ensuring maximum exposure for carefully selected and complementary properties. Clients include a selection of privately owned and meticulously managed luxury lodges; Ker & Downey Botswana, Tongabezi Lodge, Chongwe Safaris and Norman Carr Safaris in Zambia; Kaya Mawa in Malawi; and the New African Territories collection in Kenya & Tanzania. Whilst maintaining our associations with the people behind established target audiences, Honour Way also regularly discovers new market opportunities around the globe.